Top 5 Health and Fitness Apps on Android in Kenya Q4 2023

In the fourth quarter of 2023, the health and fitness app market in Kenya showcased notable trends across the top five applications on the Android platform. Here’s a closer look at how these apps performed in terms of weekly downloads, revenue, and active users.

Flo Period & Pregnancy Tracker saw a steady increase in weekly revenue, peaking at approximately $362 in the final week of December. Weekly downloads fluctuated, reaching a high of around 5.6K in mid-December. Active users showed a consistent trend, starting at approximately 99.6K in late September and peaking at around 112.9K in mid-December.

Strava: Run, Bike, Hike experienced a more variable performance. Weekly revenue peaked at about $137 in mid-December, while downloads saw a notable increase in late October, reaching 485. Active users remained relatively stable, with a slight peak at 11.8K in late October.

BodyFast: Intermittent Fasting displayed a gradual decline in weekly revenue, with a peak of approximately $94 in late September. Downloads were highest at the start of the quarter with around 1.9K, but saw a significant drop towards the end of the year. Active users followed a similar trend, starting at approximately 3.7K in late September and declining to around 2K by the end of December.

BetterMe: Health Coaching had a more consistent performance in terms of revenue, peaking at about $56 in the final week of December. Downloads saw a spike towards the end of the quarter, reaching 665 in the last week of December. Active users also saw an increase, peaking at around 1.8K in the same period.

Finally, Fitbit showed a stable performance with weekly revenue peaking at about $59 in early December. Downloads were highest in the last week of December at approximately 152. Active users remained relatively stable, with a slight peak at around 2.1K in early October.

These insights, derived from Sensor Tower data, highlight the dynamic nature of the health and fitness app market in Kenya. For more detailed insights and trends, visit Sensor Tower.